Credet Case Study

A quick and easy way to obtain a business
and other types of loan

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Project Brief

Credet is a fintech platform that connects small businesses and individuals with a network of lenders, making it easier for them to access capital. With Credet, financial constraints cannot hold you back from growing your business and solving personal financial problems as we enable you take control of your financial solutions. Credet is simply the loan app that's redefining the borrowing experience of it users.

Project Goals

The research goal is to understand what small business owners in Nigerian feel when they have difficulty accessing capital for their business and what can be done to help them raise capital or business support

Design Process

Based on all the information collected through my research finding. I took essential step in the design process for creating products that truly matters to my users which is outlined below:

Empathize

User Interview
User Research
Competitive Audit

Define

User Stories
User Persona
Empathy Map
Problem Statement

Ideate

User Flow
Brain Storming
User Journey Map
Information Architecture

Prototype

Sketches
Lofi Design
Prototype

Research Method

I used a semi-structured interview to gather in-depth qualitative data. An interview script was used as a guide to ask follow-up questions based on the answers of the users.

Research Objectives

The research objective is to understand what small businesses in Nigerian feel when they have difficulty accessing finance to support their business.
To provide a solution for loan seakers who are in urgent need of finance to solve immediate problems.

Research Survey

The research objective is to understand what small businesses in Nigerian feel when they have difficulty accessing finance to support their business.
To provide a solution for loan seakers who are in urgent need of finance to solve immediate problems.

During these research phase, I also tried to understand;

Competitive Analysis

To efectively serve our users with a product that better caters for their need unlike what they are used to, we wholesomely carried out an analysis on my competitors to get some details that will be germain to delivering the best product to my users.

Problem Statement

Small-scale businesses face significant challenges due to the lack of access to adequate capital, hindering their growth and sustainability. This problem statement aims to address the pressing issue of insufficient funding options for these enterprises, leading to restricted expansion opportunities, limited job creation, and reduced economic development in local communities.

Journey Map of User

Empathy Mapping

User Persona

Features & Pain Points

Brainstorming & Prioritization Grid

Information Architecture

User Flow

Provided Solution

I came up with a solution to create a Fintech platform that connects small Borrowers with a network of lenders and investors, making it easier for them to access capital. the mobile application will be able to:

Competitive Analysis

To efectively serve our users with a product that better caters for their need unlike what they are used to, we wholesomely carried out an analysis on my competitors to get some details that will be germain to delivering the best product to my users.